A wine drinker knows that the quality of wine sometimes is all in the deep shades of red. Hold a pinot noir up to the light and maybe you can taste the earth, tobacco, hint of berries. Like a fabulous lip color – the wine’s hue – rich and bold stands out in a glass, showcasing the simple beauty of nature.
This is the essence of Pur Minerals new line of Lip Color: Chateau de Vine. They’ve created a mineral lip stick and lip gloss anti-aging and lip plumping properties, that last through the day with an absolutely beautiful array of colors – from Rose to Syrah and every varietal in between. Pur Minerals concept of Farm to Jar TM is an artisan rendition of glamour and beauty. Leave it to nature to show us true beauty and leave it to Pur Minerals to capture the essence of wine in a lip color.
Pur Minerals is not offering just another pretty lipstick. The scientific properties behind this lineup of beauty products help reverse visible signs of early aging. Words like Vitisin and Resveratox may not be your everyday dinner conversation but these powerful anti-aging ingredients combat UV damage, stave off lip lines and wrinkles – and who wouldn’t raise a glass to that.
Some mineral lipsticks can be drying, but Pur Minerals glides on smooth and has long-lasting staying power. I normally reapply my lipstick several times per day, but with Pur Minerals, it’s been greatly reduced. The glosses add a hint of shine and I like to use both in combination.
Chateau Kisses Lip-Plumping Lip Gloss ($18) comes in 8 kissable colors that create major shine. Chateau de Vine Mineral Lipstick ($18) available in 10 luscious shades, which glide on smooth and last all day. Both available at PurMinerals.com and Ulta.